For one year, every week the same theme as was used for the real cover of The New Yorker and already assigned to one specific illustrator, was open for submissions of anyone else. So it ran parallel to the ‘official’ assignment.
The goal was not to be on the cover (although I think that happened once) but just to see what kind of ideas people would come up with
The New Yorker
The term blown cover is used at the New Yorker for sketches and ideas that don’t make it to the final cover. They’re blown away but that doesn’t mean they don’t have quality.
It was also the name of a project from François Mouly, art director at The New Yorker, and her daughter Nadja Spiegelman.
Every week after the closing date and all ideas collected, François and Nadja commented on a part of the submissions.